PRIVACY POLICY

Last Updated: August 10, 2026

Maui Express LLC dba Maui Adventure Cruises (“Maui Adventure Cruises,” “MAC,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit https://mauiadventurecruises.com/ or interact with us through our website, booking platforms, contact forms, communications, boat excursions, snorkeling tours, whale-watching tours, private charters, and related services.

By accessing or using our website or services, you acknowledge that you have read and understood this Privacy Policy.

This Privacy Policy applies to information collected by Maui Adventure Cruises and does not replace the privacy policies of third-party websites, booking platforms, payment processors, or other services that you may access through our website.

Information We Collect

The information we collect depends on how you interact with Maui Adventure Cruises.

Information You Provide Directly

We may collect personal information that you voluntarily provide when you:

  • Book a Maui Adventure Cruises excursion
  • Request information about our tours or charters
  • Submit a contact or inquiry form
  • Reschedule or cancel a reservation
  • Communicate with us by email, telephone, text message, or social media
  • Complete a waiver, release, participant form, or other excursion-related documentation
  • Request a private charter
  • Provide information about your group or other participants
  • Participate in a promotion, survey, contest, or special offer
  • Provide feedback about your experience

The information you provide may include:

  • First and last name
  • Email address
  • Telephone number
  • Mailing or billing address
  • Reservation and excursion information
  • Excursion date and selected activity
  • Number of participants
  • Names and information of other participants in your party
  • Age or date of birth when necessary to determine applicable child or adult pricing or participation requirements
  • Hotel, resort, cruise, or accommodation information when applicable
  • Pickup or transportation information
  • Emergency contact information
  • Special requests or accessibility information
  • Medical or dietary information that you voluntarily provide when relevant to your participation or safety
  • Communications, comments, questions, and customer-service records
  • Payment and transaction information

Please provide personal information about another person only when you have permission to do so.

Payment and Booking Information

Online reservations and payments may be processed through third-party booking and payment providers.

When you submit payment information through a third-party booking or payment platform, that provider may collect your credit or debit card number, expiration date, security code, billing address, and related transaction information.

Maui Adventure Cruises may receive confirmation of your payment and reservation but may not receive or retain your complete payment-card information.

Your use of a third-party booking or payment platform is also governed by that provider’s privacy policy and terms.

We encourage you to review the privacy policy and terms of any third-party booking or payment provider before submitting personal information or payment details.

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain information about your browser, device, and use of the website, depending on the technologies currently installed on the website.

This information may include:

  • Internet Protocol (IP) address
  • Browser type and version
  • Device type and operating system
  • Device or online identifiers
  • Approximate geographic location derived from your IP address
  • Pages viewed and links selected
  • Referring website or search engine
  • Date, time, and duration of visits
  • Excursions or services viewed
  • Interactions with website features, videos, maps, social-media features, or embedded content
  • Cookie identifiers and similar technical information, where applicable

We may combine automatically collected information with information you provide directly.

Cookies and Similar Technologies

Our website may use cookies or similar technologies where necessary to operate website functions, booking features, security features, analytics, or other services.

Cookies are small data files stored by a browser or device.

Depending on the technologies used on our website, cookies or similar technologies may be used to:

  • Support website functionality
  • Support reservation and booking features
  • Remember preferences
  • Improve website performance
  • Understand website traffic and visitor activity
  • Maintain security
  • Prevent fraud or abuse
  • Measure advertising or marketing performance
  • Support embedded third-party services

The current use of cookies and similar technologies may change as website features and service providers are updated.

You may control cookies through your browser settings. Blocking or disabling certain cookies may affect the functionality of portions of the website or booking system.

Analytics and Advertising

Maui Adventure Cruises may use third-party analytics or advertising services to understand how visitors interact with our website, measure marketing campaigns, improve our services, or provide relevant advertising.

Depending on the services used, these providers may collect information such as IP addresses, device identifiers, browsing activity, referral information, and other usage information through cookies or similar technologies.

Where required by applicable law, certain advertising-related activities may be considered “sharing,” “selling,” or targeted advertising.

Eligible users may have the right to opt out of certain activities as described below.

Information From Other Sources

We may receive information from third parties, including:

  • Online booking and payment providers
  • Tour and activity resellers
  • Travel agencies
  • Hotels and resorts
  • Cruise-related partners
  • Transportation providers
  • Advertising and analytics providers
  • Social-media platforms
  • Customer-service and communication providers
  • Affiliated businesses
  • Fraud-prevention and security providers
  • Publicly available sources

Information received from third parties may be combined with information you provide directly.

How We Use Information

Maui Adventure Cruises may use personal information to:

  • Process, confirm, modify, and manage reservations
  • Provide snorkeling excursions, whale-watching tours, boat tours, private charters, and related services
  • Process payments, refunds, deposits, and other transactions
  • Communicate departure instructions and check-in information
  • Communicate weather-related notices and schedule changes
  • Provide information about meeting locations and departure times
  • Respond to questions, comments, and customer-service requests
  • Send reservation confirmations and transactional communications
  • Maintain waivers, releases, reservation records, and participation documentation
  • Determine applicable adult or child reservation requirements
  • Coordinate transportation or pickup services when offered
  • Personalize website content and customer experiences
  • Analyze website traffic and understand how visitors use our website
  • Improve our website, excursions, vessels, equipment, and customer service
  • Measure the effectiveness of marketing and advertising
  • Send marketing communications where permitted
  • Prevent fraud, spam, abuse, and security incidents
  • Enforce our policies, agreements, and legal rights
  • Maintain business and financial records
  • Comply with tax, accounting, insurance, safety, maritime, and legal requirements
  • Respond to lawful requests from courts, regulators, government agencies, or law enforcement
  • Protect the safety, rights, and property of Maui Adventure Cruises, our passengers, our employees, our crew, and others
  • Complete a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction

We may also use information for another purpose disclosed to you when the information is collected or with your consent.

How We Disclose Information

We may disclose personal information to the following categories of recipients when reasonably necessary.

Service Providers

We may disclose information to companies that help us operate our business, including:

  • Booking and reservation providers
  • Payment processors
  • Website hosting providers
  • Email and text-message providers
  • Customer-relationship management platforms
  • Analytics and advertising providers
  • Cloud storage and software providers
  • IT, cybersecurity, and fraud-prevention providers
  • Waiver and document-management providers
  • Accountants, insurers, consultants, and legal advisers

These companies may process information only as necessary to provide services to us, subject to their contracts and applicable law.

Tour and Travel Partners

When necessary to fulfill your reservation or requested service, we may disclose information to:

  • Hotels and resorts
  • Travel agencies
  • Tour and activity resellers
  • Transportation providers
  • Cruise-related partners
  • Concierge services
  • Activity partners
  • Affiliated companies
  • Other businesses involved in providing your requested experience

Affiliates

We may disclose information to businesses under common ownership or management with Maui Adventure Cruises when necessary to provide services, coordinate reservations, respond to requests, or operate our business.

Legal and Safety Disclosures

We may disclose information when we believe disclosure is reasonably necessary to:

  • Comply with a law, regulation, subpoena, court order, or legal process
  • Respond to a government or law-enforcement request
  • Investigate suspected fraud, misconduct, or illegal activity
  • Enforce our contracts, waivers, and policies
  • Protect the safety, rights, property, or security of Maui Adventure Cruises or another person
  • Establish, exercise, or defend a legal claim

Business Transactions

Personal information may be transferred as part of a merger, acquisition, financing, sale of assets, restructuring, bankruptcy, or similar business transaction.

Any successor may continue to use the information in accordance with this Privacy Policy unless otherwise disclosed.

With Your Direction or Consent

We may disclose information to another party when you direct us to do so or provide consent.

Sale and Sharing of Personal Information

Maui Adventure Cruises does not sell personal information to third parties in exchange for monetary payment.

Some analytics or advertising activities may be considered a “sale,” “sharing,” or use for targeted advertising under certain state privacy laws, even when no money is exchanged.

Where required by applicable law, eligible users may request to opt out of these activities.

We do not knowingly sell or share the personal information of children under 16 for targeted advertising.

Email and Text Communications

We may use your email address or telephone number to send:

  • Reservation confirmations
  • Payment information
  • Check-in and departure instructions
  • Weather or scheduling notices
  • Safety information
  • Customer-service responses
  • Changes to your reservation
  • Other communications relating to your reservation or transaction

Where permitted, we may also send promotional emails or text messages if you have requested or consented to receive them.

You may unsubscribe from promotional emails by selecting the unsubscribe link contained in the message.

You may opt out of promotional text messages by following the instructions provided in the message, such as replying “STOP.”

Opting out of promotional communications will not prevent us from sending necessary transactional or service-related communications regarding an existing reservation.

Mobile information will not be sold to third parties for their own marketing purposes. We may disclose information to vendors that help us deliver text messages, subject to appropriate use restrictions.

Data Retention

We retain personal information for as long as reasonably necessary to:

  • Provide the services you requested
  • Maintain reservation, waiver, transaction, and customer-service records
  • Satisfy tax, accounting, insurance, safety, maritime, and legal requirements
  • Resolve disputes
  • Prevent fraud or misuse
  • Enforce our agreements
  • Protect our legal rights

Retention periods may vary depending on the type of information, the nature of the relationship, and applicable legal requirements.

We may retain anonymized or aggregated information that no longer identifies an individual.

Information Security

Maui Adventure Cruises uses reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, alteration, loss, misuse, or disclosure.

Payment information may be encrypted and transmitted through third-party payment processors that maintain their own security systems and policies.

We do not intentionally use customer payment information for purposes unrelated to the transaction for which it was provided.

However, no website, electronic transmission, payment system, or storage system can be guaranteed to be completely secure.

You should use caution when transmitting personal information online and contact us if you believe your information or reservation has been compromised.

Your Privacy Rights

Depending on where you live and subject to applicable law, you may have the right to:

  • Request confirmation that we process your personal information
  • Request access to personal information we maintain about you
  • Request correction of inaccurate information
  • Request deletion of certain personal information
  • Obtain a portable copy of certain information
  • Withdraw consent where processing is based on consent
  • Opt out of certain targeted advertising, sales, or sharing
  • Limit certain uses of sensitive personal information
  • Object to or restrict certain processing
  • Appeal a decision regarding a privacy request
  • Receive equal service and pricing without unlawful discrimination for exercising a privacy right

These rights are not absolute.

We may retain or continue using information when permitted or required by law, including for completing transactions, maintaining records, preventing fraud, protecting safety, complying with legal requirements, or exercising legal rights.

Submitting a Privacy Request

To submit a privacy request, contact us using the information provided at the end of this policy.

Please include:

  • Your name
  • Your email address or telephone number
  • The nature of your request
  • Information that will help us locate the relevant records

We may need to verify your identity before completing a request.

An authorized agent may submit a request on your behalf where permitted by law, but we may require evidence of the agent’s authority and verification of your identity.

We will respond within the period required by applicable law.

Do Not Track Signals

Some browsers offer a “Do Not Track” setting.

Because there is not currently a universally accepted standard for responding to these signals, our website may not respond to every Do Not Track request.

You can manage tracking technologies through browser controls, cookie settings, and the opt-out tools offered by participating analytics or advertising providers.

Children’s Privacy

Our website is intended for a general audience.

Certain Maui Adventure Cruises excursions allow children to participate, subject to the age and participation requirements applicable to the particular activity.

Parents or legal guardians may provide information about a minor when making a reservation.

We do not knowingly collect personal information directly from children under 13 without legally valid parental consent.

If you believe a child has provided personal information to us without appropriate permission, please contact us so we can review and delete the information where required.

Parents and guardians are responsible for ensuring that minors comply with applicable excursion, safety, and participation requirements.

Third-Party Websites and Embedded Services

Our website may contain links to or content from third-party websites and services, including:

  • Booking platforms
  • Payment processors
  • Maps
  • Social-media services
  • Video providers
  • Review websites
  • Travel agencies
  • Hotels and resorts
  • Transportation providers
  • Activity partners
  • Affiliated businesses
  • Analytics providers

Maui Adventure Cruises does not control the privacy or security practices of independent third parties.

When you visit or interact with a third-party service, that service’s privacy policy and terms will apply.

We encourage you to review those policies before providing personal information.

The inclusion of a link does not necessarily indicate that Maui Adventure Cruises endorses or controls the third party.

International Visitors

Maui Adventure Cruises is located in the United States.

If you visit our website or provide information from another country, your information may be transferred to, processed in, and stored in the United States or another country where our service providers operate.

Privacy and data-protection laws in those countries may differ from the laws in your country of residence.

Where required, we will use appropriate safeguards for international transfers.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our website, services, vendors, business practices, or legal obligations.

When we make changes, we will revise the “Last Updated” date at the top of this page.

Material changes may also be communicated through the website or another appropriate method.

Your continued use of our website after an updated policy is posted indicates your acknowledgment of the revised policy.

Contact Maui Adventure Cruises

Questions, concerns, or privacy requests may be directed to:

Maui Express LLC dba Maui Adventure Cruises

Maalaea Harbor – Slip #41
101 Maalaea Boat Harbor Road
Wailuku, HI 96793
United States

Reservations: (808) 661-5550

Mailing Address:
810 Haiku Road, Suite 120
Haiku, HI 96708

Business Office:
94 Kupuohi Street
Emerald Plaza, Unit A-6
Lahaina, HI 96761

Business Phone: (808) 662-3282
Website: https://mauiadventurecruises.com/

For privacy requests, please contact us using the information above or through the contact options available on our website.

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